In show business, by definition, you have to be seen and talked about by everyone. So there are very few people there who don’t think about being famous. And that’s quite normal – rules of the game. But when you see someone who creates such vivid and beautiful spectacles while preferring to remain in the shadows, you can’t help asking why. And that’s the question I had after meeting the producer Aleksandr Revzin – the man responsible for perhaps the most famous show programmes and music festivals in Russia: the Ostankino Hit Parade, Song of the Year, the Slavonic Bazaar and New Wave young talent contests. He also directed the children’s gymnastics festival that my charity ran in May 2009 to celebrate Child Protection Day.

My question was answered quite quickly: it turns out that Aleksandr Revzin is totally in love with his profession. And this places huge demands on his time. He’s always looking into new ideas, new talents, new projects and new opportunities (which he himself thinks up). He seeks to make the world we live in if only a little more beautiful and kind. I think this is a very big challenge, but is it not the secret of true success?

You can find out all about it on “Steps towards Success” on REN TV at 1130 on Sunday 20th September. The programme will be repeated on Monday 21st September at 0015 in the evening.